# Campaign & creator rules > Content rules, disclosure, delivery and conduct for advertisers and creators. - Canonical URL: https://xreach.lol/rules - Last updated: 2026-10-29 ## Campaign & creator rules Last updated: October 29, 2026. The rules that apply to advertisers, creators, and everyone on xReach: play fair, get paid. ## 1. Advertiser Rules All campaigns must comply with X's Paid Partnership Policy. Creators choose whether their sponsored posts carry X's "Paid partnership" label (xReach recommends it); a sponsored post must be disclosed as an ad either way. Certain niches are restricted or banned by region: alcohol is restricted in some regions (e.g. India, UAE, Saudi Arabia); gambling is restricted in some regions (e.g. India, UAE, Singapore); tobacco, weapons, and adult content are banned globally. The platform fee, payment processing fee, listing fees, raises, plan fees and subscriptions are never refunded; only the price of posts that aren't delivered can be refunded, on request when a campaign ends, less the payment provider's refund fee (see the Advertiser Agreement). Leaderboard listings follow the Ranking Agreement: they are ranked by total paid, anyone may raise any listing, and nobody may manipulate the ranking (for example by bidding against themselves with several emails). On a plan, a campaign's message is added after payment, within the days shown at checkout; with no message by then, the payment becomes a non-refundable, rank-only leaderboard listing. An auto campaign needs at least one different wording for every 3 posts, because X can flag many identical posts as duplicates or spam. A campaign is all auto or all manual. Advertisers may only ask creators to repost or quote X posts they own or are authorised to promote. Paid links on xReach are marked rel="sponsored". Advertisers are responsible for the content of their campaign messages and for ensuring that content complies with X's rules before submission. If you're posting on behalf of a company or brand, you're responsible for having the authority and approvals to do so; xReach does not verify this and is not responsible for your legal compliance. ## 2. Creator Rules Creators must publish the sponsored content as agreed when they are matched to a campaign. xReach recommends publishing with X's "Paid partnership" label; whether to use it is the creator's choice in Settings. X's Paid Partnerships Policy requires the label on posts that are part of a paid partnership: without it a post can be removed and the account restricted, and the creator is responsible for any disclosure the law requires where they live. Creators must keep their X account in good standing and keep the sponsored post live and unedited until the campaign ends. A post that is deleted or edited early is not paid, and repeated violations result in account suspension. A request from an advertiser must be answered (accept, negotiate or decline) within the time shown on it, in UTC; with no answer it closes as declined. Only an agreed and paid request may be published. ## 3. Platform Policies Bot engagement, fake follower counts, and any form of inauthentic traffic are prohibited and result in immediate account suspension. Off-platform payments are not permitted: advertisers and creators must transact only through xReach, both to keep the leaderboard honest and to protect all parties from fraud. Circumventing the platform to negotiate private sponsorship deals with matched creators or advertisers is treated as a violation of these policies. If a campaign doesn't meet our content policy and is submitted anyway, we take it down and remove it from the leaderboard as soon as we catch it, with no refund, regardless of when in the campaign this happens. xReach reserves the right to remove any campaign or suspend any account that violates these rules at any time, with no refund. xReach may change these rules, its plans and its fees at any time; a listing or campaign already paid for runs on the terms agreed when it was paid. ## Related pages - [Advertiser agreement](https://xreach.lol/advertiser-agreement): Terms for advertisers: Quick try, monthly plans, auto and manual campaigns, offers, the message deadline, reposts and quotes, payment, refunds, content rules and disputes. - [Ranking agreement](https://xreach.lol/ranking-agreement): Terms for leaderboard listings: claiming a rank, the pure-spend ranking by total paid, raising any listing, what a listing shows, payment processing fee, and why listing fees and raises aren't refunded, except when we couldn't apply the payment. - [Creator agreement](https://xreach.lol/creator-agreement): Terms for creators: system price and price modes, which campaigns you see, manual requests, delivery checks, fees and payouts. - [Terms of service](https://xreach.lol/terms): The terms for using xReach: eligibility, accounts, listings, plans and campaigns, creator obligations, payments, prohibited content, termination and liability. - [Privacy policy](https://xreach.lol/privacy): What data xReach collects, how it's used and shared, advertiser sign-in, analytics, automated category classification, uploaded images and your rights. - [Cookie policy](https://xreach.lol/cookies): The cookies and local storage xReach uses (sign-in, analytics and more), each listed by name with its purpose and how long it lasts.