X creator marketing, run as one campaign.
XReach helps businesses promote products through creators on X. Advertisers set who a campaign is for, creators who fit publish it, and results are tracked until it ends. Creators take part in paid campaigns and earn from their X audience.
What is X creator marketing?
Paying creators on X (formerly Twitter) to tell their followers about your product. It works because the message comes from an account people chose to follow. Done one creator at a time it means finding people, agreeing prices, checking the posts went up and chasing refunds. XReach turns that into one campaign.
How it works for advertisers
- Write your message and link, and pick the niches, follower range and country it's for.
- Choose the placements: the post alone, or with a pinned post, a line in the bio, a banner or a profile picture.
- Pick how many creators and how many days, see the full price, and pay.
- Creators who fit publish it; you follow views, clicks and engagement on your private campaign page.
- When it ends you get a report, and any creator slot that wasn't delivered is refunded.
How it works for creators
- Sign in with X, choose your niches and set your price for a post and for each profile placement.
- Campaigns that match your niches, audience size and price appear on your dashboard.
- Read each one and decide: nothing is posted until you press Publish.
- Keep the post and placements up until the campaign ends, and you're paid for it after the end.
Creators of every audience size can join, including smaller and emerging ones. Start earning as an X creator.
Finding relevant X creators
A campaign is offered to creators who match its niches, follower range and country, who offer every placement it asks for, and whose price fits its budget per creator. Restricted niches follow X's own advertising policies. You can browse the creators on XReach ranked by sponsored posts delivered.
Running sponsored campaigns
A campaign runs from one day up to the maximum shown at checkout. Creators publish it from XReach to their own X account, and must disclose it as a paid partnership. Every post and profile placement is checked daily while the campaign runs, and a creator who removes or edits it isn't paid. The campaign rules cover what can and can't be promoted.
Tracking campaign performance
Your private campaign page shows impressions, link clicks, likes, reposts, replies and bookmarks for every creator, read from X once a day, and which creators delivered. A final report is emailed when the campaign ends.
Why businesses use XReach
- Startups, SaaS companies, founders, marketing teams and agencies reach many creators with one campaign.
- The price is shown before paying, and undelivered slots are refunded.
- Delivery is checked, not taken on trust.
- Every campaign also ranks on the public leaderboard by its listing fee.
Questions
What is X creator marketing?
X creator marketing means paying creators on X (formerly Twitter) to promote a product, service or campaign to their followers, usually with a sponsored post and sometimes with a pinned post or profile placement. Followers hear about it from someone they already follow, not from an ad slot.
How much does a sponsored post on X cost on XReach?
Creators set their own prices, within limits based on their follower count and engagement, and the campaign builder shows the full price before you pay: the creators' prices plus a platform fee. The X creator sponsorship cost calculator shows what a post costs for each follower range.
Can I choose which creators post my campaign?
You choose who the campaign is for: niches, follower range, country and the placements you want. Every creator who fits sees the campaign and decides whether to publish it, so you don't negotiate with creators one by one.
Do small creators get campaigns too?
Yes. Creators of every audience size can join, including smaller and emerging ones: campaigns are bought per follower range, starting from the smallest.
What if a creator doesn't deliver?
Posts and profile placements are checked every day while the campaign runs. A creator slot that isn't delivered (not taken, deleted, edited, or a placement removed) is refunded to you when the campaign ends.
More in the XReach FAQ.
Get started
Start an X creator campaign, check what an X creator sponsorship costs, or join as a creator.