Earn from your X audience with sponsored posts.
xReach is an X creator marketing marketplace. Businesses pay X creators to publish sponsored posts and profile placements; you choose the campaigns that fit your audience, at a price worked out from your followers and engagement. Campaigns include a 0–500 follower range. Matching offers depend on active campaigns and your category, country, audience size and price; signing up does not guarantee an offer or earnings.
On xReach, X creators earn from sponsored posts: sign in with X, take the auto campaigns that fit you or Quick try posts at your system price (personal offers once advertiser plans launch), publish the ones you want, and keep the price minus a 10% creator fee (Talentir's payout fee then comes off the payout) once each campaign ends with everything delivered.
How X creators make money with xReach
Businesses book campaigns for an audience (category, follower group), or pick creators and send them offers. When a campaign fits you, it appears on your dashboard with the exact text and what you'll earn. Publish it, keep it up until the end, and you're paid for it.
How creator campaigns work
- Sign in with X (X's own sign-in; we never see your password).
- xReach sets your category from your X profile and posts, and your system price from your followers and engagement.
- Choose your price mode, then campaigns appear on your dashboard; nothing is posted until you press Publish.
- Keep the post (and any placements) up and unedited until the campaign ends.
- Get paid for delivered campaigns after they end.
Your price and price mode
Your system price per post is worked out from your followers and engagement. In Settings you choose how you take campaigns:
- I agree to auto assignment (the default): auto campaigns for your category show up with what they pay you. Take it or leave it: you still review and publish each one.
- Negotiate: Quick try posts at your system price (take or skip), plus requests from advertisers who pick you, with their offer. You have 24 hours (UTC) to accept, negotiate (suggest your price) or decline; no answer counts as declined. Once a price is agreed, the advertiser pays it and then you publish. Requests start when advertiser plans launch.
In auto mode, Show me campaigns made for smaller groups (on by default) also shows you auto campaigns made for follower groups smaller than yours, labelled "Made for the … group". They pay that campaign's price, which may be less than yours; take it or leave it. Turn it off to see only campaigns made for your own group. Only creators with more followers can see campaigns made for smaller groups, never the other way round, and we only email you about campaigns made for your own group.
Requests from advertisers who pick you appear under Assigned to you. See X creator rates by follower range.
Your content category
xReach sets your category (AI & Agents, AI Media Generation, SaaS, Founders & Startups, Developers & Coding, No-code & Automation and more) from your public X profile and recent posts, using AI. You then switch on the subcategories you post about, and campaigns in those are offered to you. If your category looks wrong, ask us to correct it. Some campaigns are restricted by country under X's advertising policies.
Sponsored posts and profile placements
- Sponsored post: always on; the core of every campaign.
- Bio line, banner, profile picture: switch on the ones you'll offer and price them per day (Quick try campaigns can ask for them). xReach sets them on your profile when you publish, with a one-time permission you give on X for that campaign.
When creators get paid
When a campaign you delivered ends, it is paid on its own, whatever the amount: our payout partner Talentir emails a link to the payout email you confirmed on the Payouts tab, and you choose PayPal, Venmo or a bank account. Talentir's 3% payout fee comes off each payout, shown as "Payout fee (Talentir)".
How campaign delivery is verified
Keep your post up, unedited and public, and your profile placements as set, until the campaign ends; delivery is verified on X. A deleted or edited post, or a removed placement, isn't paid. Once the campaign has ended, nothing is checked any more.
Who can become an xReach creator?
Anyone with an X account in good standing, of any audience size, including small and emerging creators. You agree to the creator agreement and the rules. xReach recommends publishing with X's Paid partnership label; it's your choice in Settings, and you're responsible for any disclosure X's policy or the law requires.
Frequently asked questions
How much can I earn per post?
The campaign's price per post or the price you agreed with the advertiser, minus a 10% creator fee; Talentir's 3% payout fee then comes off the payout ("Payout fee (Talentir)"). Your system price depends on your followers and engagement; see X creator rates.
Do I need many followers?
No. Campaigns are bought per follower range starting at 0–500 followers, so small creators get campaigns priced for their audience.
Can I decline a campaign?
Yes. Campaigns are offers: nothing is posted until you publish, and you can ignore any you don't want. A request from an advertiser can be declined, or it closes on its own if you don't answer in time.
Will I get a brand deal as soon as I sign up?
No campaign or earnings are guaranteed. Offers appear when an active advertiser campaign matches your category and follower group, or when an advertiser picks you. You choose whether to publish each offer.
More answers in the xReach FAQ.