X creator rates, explained.
How sponsored-post rates work for creators on XReach, the X creator marketing marketplace. For what advertisers pay, see X creator pricing.
On XReach, X creators set their own price per sponsored post. The most they can charge depends on followers and engagement, up to about $1.25 for 0–500 followers and about $3,125 for the largest accounts; creators keep their price minus a 20% platform fee.
How a creator's price limit is worked out
Each creator's ceiling is $5 per 1,000 followers, adjusted for engagement (likes, replies and reposts per view, measured from recent posts) and for their country and verified status, and never above their follower range's rate. Creators can charge anything from $1 up to that limit.
Lower prices get matched to more campaigns: a campaign only goes to creators whose price fits its budget per creator.
Rates by follower range
| Followers | Highest rate | Creator keeps |
|---|---|---|
| 0-500 | $1.25 | $1 |
| 501-1K | $3.76 | $3 |
| 1K-10K | $27.50 | $22 |
| 10K-50K | $150 | $120 |
| 50K-250K | $750 | $600 |
| 250K+ | $3,125 | $2,500 |
Rates for profile placements
- Creators switch each placement on and set its price per day: pinned post, bio line, banner, profile picture.
- Each has its own ceiling, a multiple of the post price; longer campaigns pay more per placement.
- Only campaigns whose placements a creator offers are shown to them.
What creators keep
Creators keep their price minus a 20% platform fee, frozen when they take the campaign, and are paid once the campaign has ended with everything delivered. See how creators get paid.
Frequently asked questions
How much do X creators charge for a sponsored post?
On XReach, X creators set their own price per sponsored post. The most they can charge depends on followers and engagement, up to about $1.25 for 0–500 followers and about $3,125 for the largest accounts; creators keep their price minus a 20% platform fee.
Can I change my rate?
Yes, any time in your creator settings, within your limit. Campaigns you've already taken keep the price you had when you took them.
Why is my limit lower than I expected?
The limit follows your followers and engagement. With few recent interactions per view, engagement counts for less; it's re-read from your recent posts.
More answers in the XReach FAQ.