What X creator sponsorships cost.
Today's prices on XReach, the X creator marketing marketplace, worked out with the same settings the checkout uses. Estimate your own campaign with the cost calculator.
How much does an X sponsored post cost?
On XReach a one-day sponsored post costs from $1.31 per creator (0-500 followers) to $3,281.25 per creator (250K+ followers), before the 10% platform fee and X's API cost.
The checkout shows the exact total before you pay: the creators' prices plus the platform fee, rounded up to a whole dollar, plus a listing fee from $1 that places the campaign on the leaderboard.
What determines X creator pricing?
- Followers: $5 per 1,000 followers at the middle of each follower range.
- Engagement: creators with more likes, replies and reposts per view are priced up to 1.4× the follower rate (from 0.7× at no engagement); advertisers pay the top of the range.
- Verified creators: ×1.5 when a campaign asks only for verified creators.
- Placements: on top of the post, a pin adds ×0.5, a bio line ×1, a banner ×1.5 and a profile picture ×2 the post price for one day, and each extra day adds 35% more for that placement.
- Platform fee: 10% of the creators' prices plus what the X API costs for each creator (publishing and the daily checks).
X creator pricing by follower range
Price per creator for a one-day sponsored post with a link, at today's settings.
| Followers | Tier | Per creator | With fees |
|---|---|---|---|
| 0-500 | Pico | $1.31 | $1.65 |
| 501-1K | Nano | $3.95 | $4.56 |
| 1K-10K | Micro | $28.88 | $31.98 |
| 10K-50K | Mid-tier | $157.50 | $173.46 |
| 50K-250K | Macro | $787.50 | $866.46 |
| 250K+ | Mega | $3,281.25 | $3,609.59 |
X sponsorship cost examples
Campaigns, priced exactly as checkout prices them today:
- 10 Pico creators (0-500 followers), one-day post: $17 for the posts, $18 with the smallest listing fee.
- 5 Micro creators (1K-10K followers), one-day post: $160 for the posts, $161 with the smallest listing fee.
- 1 Mid-tier creator (10K-50K followers), post + pin for 7 days: $443 for the posts, $444 with the smallest listing fee.
- 3 verified Micro creators, post + bio line for 3 days: $387 for the posts, $388 with the smallest listing fee.
How XReach calculates these prices
Every figure on this page is computed with the same pricing settings and formulas the checkout uses: follower range × rate per 1,000 followers × engagement × country × creator type × placements and days, then the platform fee. Prices are XReach's own, not market averages, and can change when the settings change; the checkout always shows the final price. Impressions and clicks in the cost calculator are estimates, not guarantees. Creators set their own prices within these limits: see how X creators' rates work.
Prices for creators
Creators set their own price within a limit based on their followers and engagement. See how much X creators charge.
Frequently asked questions
Is there a minimum spend?
No fixed minimum beyond the listing fee and the posts you choose: a campaign with a few small creators for one day costs a few dollars. The checkout shows the exact total.
Are these market prices?
They're XReach's own prices from its current settings, not market averages, and they can change. The checkout always shows the final price before you pay.
More answers in the XReach FAQ.