Sponsored posts on X, published by real creators.
XReach, the X creator marketing marketplace, lets businesses run sponsored posts across many X creators with one campaign.
A sponsored post on X is a post a creator publishes to their followers because a business paid for it, disclosed as a paid partnership. On XReach, creators publish the advertiser's message and link exactly as written.
How creators publish sponsored posts on XReach
The campaign appears on each matching creator's dashboard with the exact text. The creator reads it and presses Publish; XReach posts it to their X account through X's official API. Nothing is posted without the creator's action, and each creator publishes at most one sponsored post a day.
Writing a sponsored post
- Up to 280 characters as X counts them, including your link (counted as 23).
- One link, where clicks are counted.
- Content must follow the campaign rules; some niches are restricted by country under X's policies.
Beyond the post: pinned posts and profile placements
A campaign can also ask creators to pin the post, add a line to their bio, or use your banner or profile picture for the campaign's days. Only creators who offer every placement you choose are matched.
How much a sponsored post on X costs
It depends on the creator's follower range, engagement and country, plus a platform fee. See today's prices by follower range.
Measuring sponsored posts
XReach reads every post from X once a day: impressions, likes, reposts, replies and bookmarks, plus clicks on your link. Deleted, edited or hidden posts are flagged, and the final report shows what each creator delivered.
Frequently asked questions
What is a sponsored post on X?
A post a creator publishes on X because a business paid them to, disclosed as a paid partnership. On XReach the advertiser writes the message and link, and creators publish it exactly as written.
How long can a sponsored post be?
It must fit X's 280-character limit as X counts it, with the link counting 23 characters. The campaign builder counts it the same way X does.
Do sponsored posts have to be disclosed?
Yes. Creators must disclose sponsored posts as paid partnerships (X provides a Paid partnership label), and may also need to follow disclosure rules where they live.
What happens if a creator deletes or edits the post?
XReach reads every post daily while the campaign runs. A deleted or edited post isn't paid, and that creator's slot is refunded when the campaign ends.
More answers in the XReach FAQ.