Advertise on X through the people your audience follows.
Besides X's own ads, you can reach people on X through creators: they post about your product to their followers. XReach is an X creator marketing marketplace for exactly that.
Advertising on X through creators means paying X creators to publish sponsored posts to their followers, instead of (or alongside) buying promoted posts from X Ads. XReach runs these creator campaigns as one purchase.
Creator sponsorships vs X Ads
- Who posts: X Ads show your own account's promoted post; a sponsorship is posted by the creator.
- How it's labelled: X Ads are marked as ads; creator posts are disclosed as paid partnerships.
- Who sees it: X Ads target by X's ad targeting; creator posts reach that creator's followers.
- How it's bought: X Ads through X's ad tools; creator campaigns through XReach, one payment for many creators.
- What you get: ads give reach on demand; creators lend their voice and the trust of their audience.
When to use creators
- Launching to a specific community (developers, AI, crypto, design, gaming...).
- When word of mouth matters more than impressions.
- Small budgets: nano and micro creators cost little per post.
- Profile placements (pinned post, bio, banner, picture) that keep your brand visible for days.
How to advertise on X through creators with XReach
Build a campaign with your message, audience and placements, pay once, and matching creators publish it. Follow results daily and get unused slots refunded at the end. The full walkthrough: how to hire X creators.
What it costs
You pay per creator, by follower range, engagement and country, plus a platform fee, with the total shown before paying. See X creator pricing or try the cost calculator.
Frequently asked questions
What's the difference between X Ads and creator sponsorships?
X Ads are bought from X and shown as promoted posts from your own account. A creator sponsorship is a post published by a creator from their account to their followers, disclosed as a paid partnership. XReach runs creator sponsorships; it doesn't sell X Ads.
Is XReach affiliated with X?
No. XReach is an independent marketplace. Creators connect their X accounts with X's own sign-in and publish through X's official API.
Can I use creator sponsorships and X Ads together?
Yes. Many advertisers use creators to reach specific communities and build trust, and ads to scale reach or retarget; the two don't conflict.
How do I measure a creator campaign?
XReach reads each creator's post from X daily and shows impressions, link clicks, likes, reposts, replies and bookmarks per creator, with a final report when the campaign ends.
More answers in the XReach FAQ.