Get your startup in front of the right people on X.
Founders use XReach, the X creator marketing marketplace, to launch through creators their future users already follow.
X marketing for startups means using X (Twitter) to reach early users, often through creators who already speak to the communities a startup is building for. XReach lets a startup run that as one sponsored campaign across many X creators.
Why X creators work for startups
- Launches: many creators posting about you on launch day.
- Early distribution: reach before you have an audience of your own.
- Niche communities: creators in startup, tech, AI, marketing, design and more.
- Founder-led marketing: pair your own posts with creators who amplify them.
Start on a startup budget
Nano and micro creators cost little per post, and you only pay for what's delivered: undelivered slots are refunded. Start with a handful of creators, see the numbers, then add creators to the running campaign. See what X creators cost.
Example: a launch campaign
A startup launching a productivity app targets the Startup and Tech niches, creators with 1K–10K followers, anywhere, for 3 days, with a sponsored post and a pin. It pays once, creators who fit publish, and the founder follows clicks per creator on the results page.
Measure what matters
Link clicks show who sent visitors; impressions, likes, reposts, replies and bookmarks show reach and interest. The final report lands in your inbox when the campaign ends.
Frequently asked questions
How much should a startup spend on X creators?
Start small: a one-day post with a few nano or micro creators costs a few dollars to a few hundred. The checkout shows the full price before you pay, and undelivered slots are refunded.
Can a campaign start on our launch date?
Yes. Pick a start date when you build the campaign; it's booked until then and creators can publish from that moment.
More answers in the XReach FAQ.