Reach the people who buy software, where they talk about it.
SaaS companies use XReach, the X creator marketing marketplace, to put their product in front of developers, AI builders, marketers and founders through creators those audiences follow.
X marketing for SaaS means promoting a software product to the professional communities active on X. With XReach, a SaaS company runs one sponsored campaign across X creators in its niche and tracks clicks to its site per creator.
SaaS audiences on X
- Developers and tech: dev tools, APIs, infrastructure.
- AI: AI products and builders.
- Marketing and design: growth, analytics and design tools.
- Startups and finance: tools for founders and operators.
How SaaS teams use creator campaigns
- Launches and big releases, with many creators posting the same week.
- Driving trials and sign-ups through the campaign link, with clicks counted per creator.
- A pinned post or bio line that keeps the product visible for the whole campaign.
- Testing which niches and follower ranges respond, then raising the campaign that works.
What it costs
You pay per creator by follower range, engagement and country, plus a platform fee, and see the total before paying. See X creator pricing.
Frequently asked questions
Can I target developers on X?
Yes: pick the Tech and AI niches (and others that fit), the follower ranges and the countries. Creators choose the niches they accept, so campaigns go to people who post about those topics.
How do I know if it drove sign-ups?
XReach counts clicks on your campaign link per creator. Add your own analytics parameters to the link to follow sign-ups on your site.
More answers in the XReach FAQ.