Reach real audiences on X through creators, big and small.
XReach, the X creator marketing marketplace, lets businesses reach X (Twitter) creators by niche, audience size and country, including the small and micro creators most influencer platforms ignore.
To find X creators on XReach, you describe the audience instead of searching accounts: pick niches, a follower range (from 0–500 followers up to 250K+) and a country, and your campaign is offered to every creator who fits. Small creators are a range of their own, priced for their audience.
How do I find X creators on XReach?
Build a campaign and choose who it's for:
- Niche: Tech, AI, Crypto, Finance, Web3, Startup, Marketing, Design and more; creators pick the niches they accept.
- Follower range: one or several of the ranges below.
- Country, and whether creators must be verified.
The builder shows how many creators fit as you choose. To see who's on XReach, browse the top X creators, ranked by sponsored posts delivered.
X creators by audience size
| Followers | Tier | Price per creator (one-day post) |
|---|---|---|
| 0-500 | PicoNew Entrant | $1.31 |
| 501-1K | NanoOrganic peer network | $3.95 |
| 1K-10K | MicroTight-knit community | $28.88 |
| 10K-50K | Mid-tierEstablished voice | $157.50 |
| 50K-250K | MacroBroad reach | $787.50 |
| 250K+ | MegaMass market | $3,281.25 |
Why smaller X creators matter
Creators with a few hundred to tens of thousands of followers often speak to one tight community: developers, founders, designers, gamers. Their posts read as a recommendation from someone the reader chose to follow.
- They cost little per post, so one budget reaches many of them at once.
- Each follower range is priced on its own, so small creators don't compete with big ones for a slot.
- Niche targeting puts the message in front of the communities you actually want.
How does XReach work with X creators?
You pay once for the campaign. Creators who fit see it on their dashboard, choose whether to publish it to their own X account, and keep it up until the campaign ends. Posts and placements are checked daily, and slots that aren't delivered are refunded. See how to hire X creators, step by step.
Frequently asked questions
How do I find X creators with small audiences?
Choose the smaller follower ranges when you build a campaign; ranges start at 0–500 followers. Every creator in those ranges and your niches whose price fits can publish it.
Can I pick specific X creators?
Not by name: you choose the audience (niche, follower range, country, verified or not) and placements, and every creator who fits can take the campaign. That's what lets one campaign reach many creators without outreach.
Is this Twitter influencer marketing?
Yes. X is the platform formerly called Twitter; XReach runs influencer and creator campaigns with X creators of every size.
More answers in the XReach FAQ.